Promoting a book can feel like an uphill battle for authors. In Sell More Books, the Alliance of Independent Authors team breaks down the complex world of book promotion.
To find readers, books need more than passive discoverability: they need planned, purposeful promotion. Sell More Books: ALLi’s Definitive Guide to Book Promotion shows author-publishers how to create clear, ethical, effective campaigns that support both book sales and long-term author business growth.
This practical guide explains the difference between marketing and promotion, and shows how short, focused promotional bursts can build on your wider marketing foundations.
You’ll learn how to set a clear campaign goal, identify warm, cool, and cold audiences, prepare your book and metadata, budget wisely, create promotional assets, track results, and build a repeatable promotion playbook.
Inside, you’ll find guidance on:
- promoting to your email list
- working with literary influencers, ARC teams, street teams, and author collaborators
- approaching mainstream media and in-person events
- understanding bookstore algorithms
- promoting direct sales through your own author website
- using promotional sites, advertising, comp authors, comp titles, pricing, and social media
- planning book tours, quarterly campaigns, and promotional strategies for different publishing models
- using AI ethically and practically to reduce workload while keeping your author voice human
This guide is for indie authors who want to sell more books without burning out or betraying their values.
Whether you are launching a new release, reviving a backlist title, growing your mailing list, building a direct-sales store, or planning a year of sustainable campaigns, Sell More Books helps you move from vague intention to clear campaign.
Promote with purpose. Sell with confidence. Reach the right readers at the right time.
